Email marketing
What is email marketing?
Email marketing is a type of digital marketing. This kind of marketing includes sending emails commercially to a group of people, or an individual in a very formal way. Some of the types of email marketing are email newsletters, welcome emails, dedicated emails, lead nurturing emails, sponsorship emails, transaction emails, brand story emails, and so on.
Importance of email marketing
This present generation is converting into a digital world and email marketing has been of great use because of the ease in communication, lesser time requirement for communication and a lot more. Emails can be useful for larger communication, because just within a click of a button, you can convey your message to a larger number a people across the world within a shorter duration of time. Some of the most common applications of email marketing are –
A. Faster communication – Several softwares are used for email marketing and this method is almost same for all industries. All the emails use a similar format to convey the required message to the customers. The communication rate is the fastest in email marketing.
B.Cost efficient – Emails can be sent for free of cost. It does not require any investments because of its efficiency. It requires a good set of people who are creative, literate, and can present a company’s workflow process through emails.
C.Creativeness – Email marketing is a type of marketing which can bring out the creative and critical thinking skills of an individual of a company. Hence, it requires an agile team of people who are working on the same desired goal.
D.Better reach – One of the most important things about emails is that it reaches the inbox of your desired recipient, or target audience. Unlike other marketing services, this is the best way to spread awareness about a product because your recipient will get knowledge about your product within the email and will not have to choose other services to solve this purpose. Emails are considered to be of utmost value.
E.Easier to generate – Emails can be framed at a faster rate compared to other posters or banners. They leave a better impact on the reader and is hence preferred by many organisations for a medium for marketing.
Impact of email marketing in the future
Since India is a developing nation, it is seeing a boom in the number of companies that are being founded at present, especially start-ups. For a company to become widely renown, the employees need to follow an efficient workflow process that can be beneficial for them. Since we have discussed about the applications of email marketing and the impact that it has left on us so far, let us now look into how it can change the future. Emails can be generated from mobile phones as well. This clearly shows how official work and private work can be completed from a small mobile phone, from the comfort levels of your homes! Email marketing blends both these ends in a fashionable manner, thereby making it more appealing.
i. Email marketing is branded as the best marketing type for better personalisation, segmentation of product value, 1 – 1 communication and so on.
ii. It can also add a lot of value in data analytics by considering the things like reach of the email, number of forwards, efficiency, views and so on.
iii. Transparency – Emails generated from companies to promote their products are made very transparent so that the clients are convinced completely and are not sceptical.
Considering all of these aspects, it is clearly seen that email marketing is the future of digital marketing. Email marketing can also be considered as a guideway to digitalisation because it does actually test the digital skills of an individual as well. The basic skills like grammar, creativity, conciseness, ability to deliver, clarity, etc that a graduate must hone can be achieved through this kind of marketing. It has helped in the advancement of our country on a large scale and will continue to do so.
Written By— Thejas Shekhar