Graphic Design
What is graphic design?
Graphic design is the process by which a person or a group of people work on designing a sketch that can be used for visually communicating and transmitting messages to various social media platforms, messages, along with an intended message or quote. Graphic design has got a lot of opportunities in the present generation because of the invention of various tools used for this purpose. Graphic design can be used as a medium for marketing a product or service that is being practiced by a company.
Types of graphic design
Graphic design has been used typically in the IT sector for quite a while now. Let us look into the various types of graphic design that is prevalent in the industry.
- Visual identity graphic design – This is a process which includes the exact visual content that is present in the brand identity. It can be used as a tool for producing actual and true content that can be easily approachable and executable.
- User interface graphic design – This is a type of graphic design which comprises of user interface design or user interface engineering and is defined as the design of user interfaces for different machine parts and software like design of computers, home appliances, mobile devices, and other electronic devices, with the focus on enhancing the usability and the user experience.
- Motion graphic design – This includes graphic design concepts in videography, cinematography, and video production areas. It involves the analysis of moving objects and background effects.
Most used tools for graphic design
Graphic design marks the intense development in technology and the usage of different tools to design content. There are many tools that are being developed daily to simplify graphic design tasks and problem statements. Some of the widely used tools for graphic design are:
- Adobe photoshop – It used to illustrate various types of images, still photos, designs and graphics.
- Adobe Illustrator – This tool is used to deal with graphic design attributes that can be applied to moving images, videos, cinematography, and a lot more.
- ProofHub – It is used to manage projects in an online framework. It enables the user to track, collaborate and work on projects related to graphic design and development concepts.
Some of the other famous graphic design tools are DesignBold, PicsArt, Desygner, Fotor, Filestage.
Advantages and applications of graphic design
Since technology is booming at present and companies are trying to get accustomed to various tools to fulfill industry requirements, graphic design has played a major role in this. It has proven to be one of the most fastest-growing sectors. Graphic design can be present in any industry for that matter. Some of the advantages of graphic design are:
- It acts as a medium of marketing.
- Promotes products of companies by creating designs and billboards.
- Showcases the skillsets of a company in an online widely known framework.
- Graphic design is accepted by many companies, and it is a preferred skill. It can increase employment rates.
- Encourages budding designers to take up graphic designing as a passion since it is widely renown.
Conclusion
Graphic design is one such area that has seen a lot of development and will continue to do so. It has contributed largely to simplifying various tasks for companies ranging from software, research and development, healthcare, management, and so on. For a corporate to work on graphic design tools and projects related to this field, there are many service providers who are available to connect with the industry and collaborate on various projects. Hence, graphic design has proven to be one of the most preferred skillsets that a company looks at while hiring people in this area of job roles because of its advantages, applications, and impact that it has left in the current generation and the near future.
Written by – Thejas Shekhar