Video production
Introduction to video production and explainer videos
The creation of explainer videos also known as a process of video production is a way of marketing that is being practiced by several companies at present. Video production is a tough task, and it requires the efforts of various departments to put out content. The content that is involved in video production or explainer videos must be very concise and the message imparted to the listener should be made with utmost care. The impression of the company can be portrayed with the help of video production. In order to carry out this process, there are several IT service providers who are experts in this field of video production and can assist in providing services in this area as well.
What are the advantages of video production?
a. Video production has the following advantages because of which starts-ups especially, are using it as a tool for marketing purpose:
b. The reach is more and easier when compared to other means of marketing.
c. Videos are more effective.
d. Easily accessible.
e. Message can be delivered in a concise manner.
f. Cost efficient.
g. Videos are always visually appealing,and messages can be conveyed easily when compared to other means of communication.
h. The platforms like YouTube, Twitter, Instagram are widely used across the globe for marketing purpose and sharing videos. Hence, it is more impactful.
i. Video production also improves SEO in a certain way.
j. Promotes brand awareness.
k. Video production can be used as a medium to increase conversions and improve a company’s financesand capital inflow.
Tools involved in video production
Video production also requires a set of creative minds who can design the videos in such a way that it is appealing. A lot of editing tools like Adobe Premiere Pro, Final Cut Pro X, Lightworks, Freemake, etc. can be used. These tools require a highly skilled user who has experience in editing, formatting, designing, mixing, and presenting videos. Let us now look intotypes of video production that is prevalent in the industry.
Types of video production
Video production is very vast domain, and it has a lot of components involved in it. Some of the kinds of video production or the ways in which videos can be taken and presented to a certain group of people are as follows:
Cinematography – It is a process in which videos are shot with respect to motion picture photography. It involves a set for shooting and this set is usually set up with artificial lightings, graphic backgrounds, added effects and so on. A person who specializes in cinematography is called a cinematographer and cinematography is most common in short videos which are used for promotional purposes, video production, commercials, video cover shoots, etc.
Videography – It is usually the process by which images are captured on an electronic device. This movement of images combined into multiple frames is called videography. Videography is also used for streaming purposes on social media platforms. Videography is mainly capturing raw moments and streaming the same without adding any effects to it. It is widely used in video production.
Corporate video production – It is an area of video production which involves scripts and live performance that is being recorded to solve a particular purpose. Communication with various companies in an internal and external format is done using corporate video production.
Promotional video production – This kind of video production is the cheapest amongst all formats because it does not involve large props or sets for shooting. There are a few characters in such videos who promote a single product or service. These videos are later shared in social media platforms, advertisements, and other mass media networks to spread awareness on the product.
Training video production – Many people at present are looking for new job openings and they are trying to acquire new skills, especially related to software. In order to fulfill the needs for this sector, training video production comes into picture. It has a different format when compared to the other video production types and one added advantage about training video production is that it is very informative and can be view several times from anywhere across the world.
How does video production work?
Video production has come into great effect in the areas of mass communication and marketing as well. To carry out video production, the most important thing necessary is a certified production house that can run the event by providing funds, license, ideas, roles, scripts, etc. The process of video production is quite common in all the types of video production which we have seen. The process goes as follows:
Research – The script writers and the people of the main team research about the product or service for which the videos are being made. It must be categorized into a separate category initially so that further processes can be undertaken in a sequence.
Pre-production analysis –This is the stage where content must be verified before the shooting is done. Video production involves a lot of capital and hence pre-production is a stage where final analysis of content and a representation of the expected resulted in formatted amongst the team.
Strategic vision – Video production is a source to a lot of competition in the industry. Hence, the correct target audience has to be chosen and this depends on the product. This is what strategy is all about. The sequence of video production should be effective and worth all the efforts. The result and outcomes should be fixed by this stage and the video production team should start working according to their goals.
Review stage – Several stages of review has to be done to check if content is effective and good. It should be made sure that the videos should make an impact in the society. Uniqueness and creativity is also another aspect in review stage where a lot of inputs can be added and content can be changed now itself, as it cannot be changed after publishing.
Result tracking and analysis – This is the post-production stage where the outcomes can be analyzed and mistakes can be corrected in a systematic manner. Once this process is done, there are new projects to work on along with new ideas and changes which should be made within the interval period.
Impacts of video production in the future era
It is very evident from the latest trends that the future is going to be carried out by different kinds of technology. Let us now see how video production can change the future.
Everything is converting into a digitalized format and digital marketing is a way in which a company promotes its products or services in an online platform.
Technology has grown to one extent where videos can be watched on mobile phones as well.
Explainer videos can be attached to websites in the cover page, and this will improve visualization.
It can also be added on business profiles like LinkedIn, Instagram, or Facebook as a cover video for promotion purposes.
Since there are active users across the globe on all social media platforms and will continue to do so, the method of video production is highly impactful.
The world’s overall population is increasing daily, and there is going to be more demand for technology. Video productions show a sign of development along with latest trends that is expected in the industry.
Videos with a lot of animations and graphics can help in delivering a topic on an easier basis. It is very natural for an individual to understand a new topic with the help of images and audio, rather than reading the text. Similarly, multiple companies are providing such videos in their profiles to explain about their products and services in a very limited manner.
Video production is clearly a latest and modern way to represent or showcase the products and services of a company on an open network. The global market demands accustomed trends and video production is one among them because it shows how well-developed a company is, just by overviewing their workflow process and company policies.Along with the intense competition in every field worldwide, a company has to be unique in its working processes so as to survive in this highly competent world.